For Estée Lauder in collaboration with Sephora, we captured the energy of an experiential campaign brand moment that took place on the 5th of September 2025 in the heart of Westfield London. Against the rhythm of a busy pop-up, the photography documents genuine consumer excitement and interaction, as guests engaged with the brand and experienced professional makeup sessions first-hand.

Alongside these moments, we focused on the stand’s design ensuring the visual identity of the space was as present as the people within it. Through atmosphere, expression, and detail, the images reflect an event where beauty, experience, and connection unfold in real time.